Social Media Strategy,
& Personal Branding
Whether Facebook, Instagram, Pinterest, Twitter or LinkedIn, each social network has its own specific characteristics, its strengths and weaknesses that must be carefully assessed before implementing any Social Media Strategy.
After choosing the right channel, Baboon develops a personalised strategy by creating an editorial plan that, depending on the social network chosen, can include copy-writing and graphics with a final analysis of the results in terms of interaction with users, fan base reached or based on the goals set. In support of social media activities or in any case to achieve the objective of an effective brand presence on the web, Baboon can structure web marketing actions by using established partners. As part of the digital strategy, Baboon can structure personal branding projects aimed at building or increasing the reputation of professional or managerial figures who have set the goal of becoming influencers in their field of expertise.
The most strategic social network channels for the communication plan: Facebook – the contents channel: in-depth information on products, brand initiatives, corporate themes, storytelling. Instagram – the images channel: “aesthetic” and lifestyle approach that enhances the style of the brand through beautiful images, visually expressing the philosophy and values of the brand; LinkedIn – the B2B channel: business approach with information that can be of interest to the reference sector and professionals but also to the end user; a sort of digital business card functional to development of the brand. Services:
- Concept/restyling pages and social media profiles
- Content strategy, editorial plan and copy-writing
- Visual creation and iconography
- Budgeting and planning of social media advertising
- Social media performance analysis