Digital PRs have taken on a fundamental role among company communication tools thanks to the exponential growth of blogs and social networks over recent years. Baboon Communication offers a structured Digital PR consultation, with targeted actions that get the best from web-based communication.
Digital PRs work on social media, which are analyzed and mixed according to communication goals. Facebook, Instagram, Pinterest, Twitter, Linkedin: every social network has its own specifics, strengths and weaknesses which have to be accurately studied before launching a Digital PR operation.
Having chosen the right channel, Baboon develops a personalized Digital PR strategy with an editorial plan, which, depending on the network chosen, can include copy and graphics with final analysis in terms of interaction with users, fan base reached or objectives identified.
Digital PRs also include blogger relations and blogger engagement: thanks to consolidated relationships with the biggest Italian bloggers in fashion, food, technology, travel, lifestyle and sport, Baboon is able to set up projects with the top bloggers according to specific communication goals, through product placement, events, contests or other specially selected operations.